Lessons from the first season of How to Grow a CMO | David van Schaick | The Marketing Practice
Update: 2022-07-05
Description
David van Schaick is CMO at The Marketing Practice, a career B2B marketing strategist. He’s helped the likes of Microsoft, O2 Telefonica, Xerox, ServiceNow, Salesforce, Sage and Citrix achieve some of their biggest marketing goals.
The Marketing Practice is a global, integrated B2B marketing agency that brings together all the skills you need in one place to design and run marketing programmes.
We discuss:
- An overview of how the role of the CMO has changed
- How the best CMOs lead their teams
- The parts of the CMO role that are ‘not as they were sold’
- What can be expected from season 2 of How to Grow a CMO
Mentioned in this episode:
Brought to you by CMO Crowd and The Marketing Practice
Find out more at cmocrowd.com
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